{"id":102685,"date":"2024-06-27T10:24:30","date_gmt":"2024-06-27T08:24:30","guid":{"rendered":"https:\/\/www.alpecincycling.com\/?p=102685"},"modified":"2024-06-27T11:00:57","modified_gmt":"2024-06-27T09:00:57","slug":"team-alpecin-deceuninck-the-tour-de-france-2024","status":"publish","type":"post","link":"https:\/\/www.alpecincycling.com\/en\/pro-peloton\/team-alpecin-deceuninck-the-tour-de-france-2024\/","title":{"rendered":"Team Alpecin-Deceuninck at the Tour de France 2024"},"content":{"rendered":"\n<p><strong>Led by world champion Mathieu van der Poel and six-time Tour stage winner Jasper Philipsen, the Belgian team Alpecin-Deceuninck starts the 111th Tour de France with a new outfit and four &#8220;new&#8221; faces.<\/strong><\/p>\n\n\n\n<p>U23 world champion Axel Laurance, classics rider Gianni Vermeersch, lead-out man Jonas Rickaert, and Robbe Ghys make their debut in the second grand tour of the season.<\/p>\n\n\n\n<p>The lineup is completed by Silvan Dillier, who is riding his fifth Tour, and S\u00f8ren Kragh Andersen, who will be participating for the sixth time.<\/p>\n\n\n\n<p>The team&#8217;s goal is to secure stage victories once again \u2013 with Jasper Philipsen on the sprint stages and Mathieu van der Poel on the classics sections, such as the gravel stage on day nine around Troyes. Winning the green jersey for the points leader is also an explicit goal for top sprinter Jasper Philipsen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Jerseys for Alpecin-Deceuninck in Dark Denim Look<\/h2>\n\n\n\n<p>The eight riders will not be starting this Tour de France in their typical blue denim look. Instead, they will wear a special dark denim kit to support the <a href=\"https:\/\/youtu.be\/o1pNmk7qM1M\">&#8220;Never Give Up&#8221; campaign<\/a> for main sponsor Alpecin&#8217;s new Grey Attack shampoo. This jersey color illustrates the result achieved by using Grey Attack \u2013 namely, restoring darker hair.<\/p>\n\n\n\n<p>While the riders constantly race against time and never give up, this campaign and the associated gear symbolize the fight against one of the most visible signs of aging \u2013 grey hair.<\/p>\n\n\n\n<p>The commercial was filmed with Mathieu van der Poel and his two team managers, brothers Phillip and Christoph Roodhooft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alpecin TV Commercia with Mathieu van der Poel<\/h2>\n\n\n<div class=\"oembed-consent-placeholder\" data-block-content=\"\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;\n&lt;iframe title=&quot;Alpecin Grey Attack &quot;Never Give Up&quot; Campaign | TV-Commercial 2024&quot; width=&quot;500&quot; height=&quot;281&quot; src=&quot;https:\/\/www.youtube.com\/embed\/o1pNmk7qM1M?feature=oembed&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\/iframe&gt;\n&lt;\/div&gt;&lt;\/figure&gt;\n\">You are currently viewing placeholder content.<br> To access the actual content, adjust your Cookie Consent settings and reload the page.<br> Please note that this will share data with third parties.<\/div>\n\n\n<h2 class=\"wp-block-heading\">The eight Riders of Team Alpecin-Deceuninck at the Tour de France 2024<\/h2>\n\n\n\n<p>Mathieu van der Poel (Netherlands) | 4th Tour appearance | 1 stage win<br>Jasper Philipsen (Belgium) | 5th Tour appearance | 6 stage wins<br>Silvan Dillier (Switzerland) | 5th Tour appearance<br>S\u00f8ren Kragh Andersen (Denmark) | 6th Tour appearance | 2 stage wins<br>Jasper Philipsen (Belgium) | 5th Tour appearance | 6 stage wins<br>Axel Laurance (France) | 1st Tour appearance<br>Jonas Rickaert (Belgium) | 1st Tour appearance<br>Gianni Vermeersch (Belgium) | 1st Tour appearance<br>Robbe Ghys (Belgium) | 1st Tour appearance<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Led by top sprinter Jasper Philipsen and world champion Mathieu van der Poel, the team starts the 2024 Tour de France.<\/p>\n","protected":false},"author":4,"featured_media":102678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[],"class_list":["post-102685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-peloton"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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