{"id":6353,"date":"2019-11-15T13:06:01","date_gmt":"2019-11-15T12:06:01","guid":{"rendered":"http:\/\/www.alpecincycling.com\/?page_id=6353"},"modified":"2025-03-17T15:49:41","modified_gmt":"2025-03-17T14:49:41","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.alpecincycling.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<p class=\"has-large-font-size\"><strong>Privacy Policy &#8211; Data Protection<\/strong><\/p>\n\n\n\n<p><strong>Sec. 1\n\u2013 Information on the collection of personal data<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) In the following, we inform you about the collection of personal data\nwhen using our website. Personal data is all data that personally relates to\nyou, e.g. your name, address, email addresses, user behaviour, etc.<\/p>\n\n\n\n<p>(2) The controller according to Art. 4 (7) EU General Data Protection\nRegulation (GDPR) is<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>KURT WOLFF&nbsp;GMBH &amp; CO. KG<br>\nJohanneswerkstra\u00dfe 34-36<br>\n33611 Bielefeld<br>\nGermany.<\/li>\n<\/ol>\n\n\n\n<p>You can contact our data protection officer at <strong>dpo@drwolffgroup.com<\/strong> or using our postal address with the prefix \u2018data protection officer\u2019.<\/p>\n\n\n\n<p>(3) When you contact us by email or through a contact form, the information\nyou provide (your email address, and if applicable, your name and telephone\nnumber) will be stored by us to answer your questions. We delete the data that\narises in this context after the storage is no longer required, or we limit the\nprocessing if statutory retention requirements apply.<\/p>\n\n\n\n<p>(4) If we rely on commissioned service providers for individual functions\nof our offerings or would like to use your data for advertising purposes, we\nwill inform you in detail about the respective processes. Here, we will also\nstate the specified criteria for the storage duration.<\/p>\n\n\n\n<p><strong>Sec. 2\n\u2013 Your rights<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) You have the following rights vis-\u00e0-vis us with respect to your\npersonal data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Right to information,<\/li>\n\n\n\n<li>Right to rectification or erasure,<\/li>\n\n\n\n<li>Right to restriction of the processing,<\/li>\n\n\n\n<li>Right to object to the processing,<\/li>\n\n\n\n<li>Right to data portability.<\/li>\n<\/ul>\n\n\n\n<p>(2) You also have the right to complain to the data protection supervisory\nauthority about us processing your personal data.<\/p>\n\n\n\n<p><strong>Sec. 3\n\u2013 Collection of personal data when visiting our website<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) In the case of a merely informative use of the website, i.e. if you do\nnot register or otherwise provide us with information, we will only collect the\npersonal data that your browser transmits to our server. If you wish to view\nour website, we collect the following data, which is technically necessary for\nus to display our website to you and ensure stability and security (legal basis\nArt. 6 (1) sentence 1, lit. f GDPR):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IP address<\/li>\n\n\n\n<li>Date and time of the request<\/li>\n\n\n\n<li>Time zone difference to Greenwich Mean Time (GMT)<\/li>\n\n\n\n<li>Content of the requirement (specific page)<\/li>\n\n\n\n<li>Access status \/ HTTP status code<\/li>\n\n\n\n<li>Each transmitted amount of data<\/li>\n\n\n\n<li>Website from which the request comes<\/li>\n\n\n\n<li>Browser<\/li>\n\n\n\n<li>Operating system and its interface<\/li>\n\n\n\n<li>Language and version of the browser software.<\/li>\n<\/ul>\n\n\n\n<p>(2) In addition to the aforementioned data, cookies are stored on your\ncomputer when you use our website. Cookies are small text files that are stored\non your hard drive assigned by the browser you are using and through which the\nbody that sets the cookie (here by us) receives certain information. Cookies\ncannot run programs or transmit viruses to your computer. They serve to make\nInternet offerings more user-friendly and effective overall.<\/p>\n\n\n\n<p><strong>(3) Use\nof cookies:<\/strong><strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>a) This website uses the following types of cookies, the scope and\noperation of which are explained below:<\/li>\n\n\n\n<li>Transient cookies (see b)<\/li>\n\n\n\n<li>Persistent cookies (see c).<\/li>\n\n\n\n<li>b) Transient cookies are automatically deleted when you close the browser.\nThese include in particular the session cookies. These store a so-called\nsession ID, with which various requests from your browser can be assigned to\nthe common session. This will allow your computer to be recognised again when\nyou return to our website. The session cookies are deleted when you log out or\nclose the browser.<\/li>\n\n\n\n<li>c) Persistent cookies are automatically deleted after a predefined period,\nwhich may differ depending on the cookie. You can delete the cookies in the\nsecurity settings of your browser at any time.<\/li>\n\n\n\n<li>d) You can configure your browser setting according to your wishes and e.g.\ndecline the acceptance of third-party cookies or all cookies. Please note that\nyou may not be able to use all features of this site.<\/li>\n\n\n\n<li>e) We use cookies to identify you in subsequent visits if you have an\naccount with us. Otherwise you would have to log in again upon each visit.<\/li>\n<\/ol>\n\n\n\n<p>(4) Data processing for applications for Ride Captain<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>a) If you apply for Ride Captain, we process the applicant data for the purpose of the application procedure. The applicant data will be processed with your consent in accordance with Art. 6 Para. 1 lit. a DSGVO, in order to fulfil our pre-contractual obligations within the scope of the application procedure in accordance with Art. 6 Para. 1 lit. b DSGVO and in accordance with Art. 6 Para. 1 lit. f DSGVO if the data processing becomes necessary for us, e.g. within the framework of legal procedures. In Germany, \u00a7 26 BDSG also applies.<\/li>\n\n\n\n<li>b) The application procedure requires that you complete and submit the relevant form on the Ride Captain application website. In principle, this includes personal details, postal and contact addresses as well as a personal photo and data on previous experience on the racing bike. In addition, applicants may voluntarily provide us with additional information.<\/li>\n\n\n\n<li>c) If you voluntarily provide us with special categories of personal data within the meaning of Art. 9 para. 1 DSGVO as part of the application process, such data will also be processed in accordance with Art. 9 para. 2 lit. b DSGVO (e.g. health data, such as severely disabled status or ethnic origin). If we ask you for special categories of personal data within the meaning of Art. 9 para. 1 DSGVO, they will also be processed in accordance with Art. 9 para. 2 lit. a DSGVO (e.g. health data if they are required for the exercise of a profession).<\/li>\n\n\n\n<li>d) If you send us your application by e-mail, please note that e-mails are generally not sent in encrypted form and that you yourself must ensure that they are encrypted. We cannot accept any responsibility for the transmission of your application and therefore recommend that you use the postal service.<\/li>\n\n\n\n<li>e) In the event of a successful application, the data provided by you may be further processed by us for the purposes of participation in Team Alpecin. If the application is not successful, your applicant data will be deleted. Your data will also be deleted if an application is withdrawn. You are entitled to do this at any time.<\/li>\n\n\n\n<li>f) Subject to justified revocation by the applicant, deletion will take place after six months so that we can answer any follow-up questions regarding the application and meet our obligations to provide evidence under the Equal Treatment Act. Invoices for any reimbursement of travel expenses will be archived in accordance with the provisions of tax law.<\/li>\n<\/ol>\n\n\n\n<p><strong>Sec. 4\n\u2013 Other features and offers of our website<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) In addition to the purely informational use of our website, we offer\nvarious services that you can use if you are interested. To do this, you will\ngenerally need to provide other personal data that we use to provide the\nservice and to which the aforementioned data processing principles apply.<\/p>\n\n\n\n<p>(2) In some cases, we use external service providers to process your data.\nThese have been carefully selected and commissioned by us, are bound by our\ninstructions and are regularly inspected.<\/p>\n\n\n\n<p>(3) Furthermore, we may disclose your personal data to third parties if\nparticipation in promotions, competitions, contract conclusions or similar\nservices are offered by us together with partners. Further information can be\nfound by entering your personal data or below in the description of the\noffering.<\/p>\n\n\n\n<p>(4) If our service providers or partners are based in a country outside the\nEuropean Economic Area (EEA), we inform you about the consequences of this\ncircumstance in the description of the offer.<\/p>\n\n\n\n<p><strong>Sec. 5\n\u2013 Objection or revocation of the right to process your data<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) If you have given your consent to the processing of your data, you can\nrevoke it at any time. Such revocation will affect the admissibility of the\nprocessing of your personal data after you have submitted it to us.<\/p>\n\n\n\n<p>(2) If we base the processing of your personal data on the balance of\ninterests, you may object to the processing. This is the case if, in\nparticular, the processing is not required to fulfil a contract with you, which\nwe describe in each case in the following description of the functions. Upon\nthe exercise of such an objection, we ask you to explain the reasons why we\nshould not process your personal data as we have done. In the case of your\njustified objection, we will examine the situation and either discontinue or\nadapt the data processing or point out to you our compelling legitimate reasons\nfor why we will continue the processing.<\/p>\n\n\n\n<p>(3) Of course, you may object to the processing of your personal data for\nadvertising and data analysis purposes at any time. You can inform us about\nyour objection to advertising via the following contact details:\nkw-verkauf@drwolffgroup.com.<\/p>\n\n\n\n<p><strong>Sec. 6\n\u2013 Use of our webshop<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) If you wish to place an order in our webshop, it is necessary for the\nconclusion of the contract that you provide the personal data we need for the\nprocessing of your order. Mandatory information necessary for the execution of\nthe contracts is marked separately. Further details are voluntary. We process\nthe data provided by you to process your order. For this purpose we pass on\nyour payment data to our bank. The legal basis for this is Art. 6 (1), sentence\n1, lit. b GDPR.<\/p>\n\n\n\n<p>Optional:<br>\nYou can voluntarily create a customer account, so that we can save your data\nfor later purchases. If you create an account under \u2018My Account\u2019, the data you\nprovide will be revocably stored. You can always delete all other data,\nincluding your user account, in the customer area.<\/p>\n\n\n\n<p>We may also process the data you provide to inform you of other interesting\nproducts from our portfolio or to send you emails with technical information.<\/p>\n\n\n\n<p>(2) Due to commercial and tax regulations, we are obliged to store your\naddress, payment and order data for a period of ten years. However, we restrict\nthe processing after [two years], i.e. your data will only be used to comply\nwith legal obligations.<\/p>\n\n\n\n<p>(3) In order to prevent unauthorised access to your personal data by third\nparties, in particular financial data, the order process is encrypted using\nTLS\/SSL technology.<\/p>\n\n\n\n<p><strong>Sec. 7\n\u2013 Use of our partner portal<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) If you wish to use our partner portal, you must register by providing\nyour email address, a password you have chosen and your chosen username. There\nis no obligation to use your real name, a pseudonymous use is possible. We use\nthe so-called double-opt-in process for registration, i.e. your registration is\nonly completed if you have previously confirmed your registration via a\nconfirmation email sent to you for this purpose by clicking on the link\ncontained therein. If your confirmation is not received within [24 hours], your\nregistration will be automatically deleted from our database. The specification\nof the aforementioned data is mandatory. You can voluntarily provide all other\ninformation by using our portal.<\/p>\n\n\n\n<p>(2) When you use our portal, we store your data required for the fulfilment\nof the contract, including details of the payment method, until you ultimately\ndelete your access. Furthermore, we will store the data provided voluntarily by\nyou for the time of your use of the portal, unless you delete it beforehand.\nAll information can be managed and changed in the protected customer area. The\nlegal basis is Art. 6 (1), sentence 1, lit. f GDPR.<\/p>\n\n\n\n<p>(3) If you use the portal, your data may be made available to other\nparticipants of the portal in accordance with the contractual service.\nUnregistered members will not receive information about you. Your Steffen will\nbe visible to all registered members, regardless of whether you have approved\nthis. On the other hand, your entire profile with the data you have released is\nvisible to all members who have confirmed you as a personal contact. If you\nmake content accessible to your personal contacts that you do not send by\nprivate message, this content will be visible to third parties as far as your\npersonal contact has issued the approval. If you post articles in public\ngroups, they will be visible to all registered members of the portal.<\/p>\n\n\n\n<p>(4) The connection is encrypted using TLS technology in order to prevent\nunauthorised access to your personal data by third parties, in particular\nfinancial data.<\/p>\n\n\n\n<p><strong>Sec. 8\n\u2013 Newsletter<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) With your consent, you can subscribe to our newsletter, which informs\nyou about our current interesting offers. The advertised goods and services are\nnamed in the declaration of consent.<\/p>\n\n\n\n<p>(2) To register for our newsletter, we use the so-called double opt-in\nprocess. This means that after you have registered, we will send you an email\nto the email address specified in which we ask you to confirm that you wish to\nreceive the newsletter. If you do not confirm your registration within 24\nhours, your information will be blocked and automatically deleted after one\nmonth. In addition, we store your IP addresses and times of registration and\nconfirmation. The purpose of the process is to prove your registration and, if necessary,\nto inform you about any possible misuse of your personal data.<\/p>\n\n\n\n<p>(3) The only requirement for sending the newsletter is your email address.\nThe specification of additional, separately marked data is voluntary and will\nbe used to address you personally. After your confirmation, we store your email\naddress for the purpose of sending the newsletter. The legal basis is Art. 6\n(1), sentence 1, lit. a GDPR.<\/p>\n\n\n\n<p>(4) You can revoke your consent to the sending of the newsletter at any\ntime and unsubscribe from the newsletter. You can declare the revocation by\nclicking on the link provided in each newsletter email, by email to\nkw-alcina-news@drwolffgroup.com or by sending a message to the contact details\nprovided in the Imprint.<\/p>\n\n\n\n<p>(5) We point out that we analyse your user behaviour when sending the\nnewsletter. For this analysis, the emails sent include so-called web beacons or\ntracking pixels that are one-pixel image files stored on our website. For the\nanalyses, we link the data mentioned in Sec. 3 and the web beacons with your\nemail address and an individual ID.<br>\nWith the data obtained in this way, we create a user profile to tailor the\nnewsletter to your individual interests. In doing so, we record when you read\nour newsletters, which links you click on and deduce your personal interests\ntherefrom. We link this data with actions you have taken on our website .<br>\nAlso, such tracking is not possible if you have turned off image viewing as\ndefault in your email program. In this case, the newsletter will not be\ndisplayed completely and you may not be able to use all the features. If you\nmanually enable the images to be viewed, the above tracking takes place.<\/p>\n\n\n\n<p><strong>Sec. 9\n\u2013 Use of Google Analytics<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) This website uses Google Analytics, a web analysis service from Google\nInc. (\u2018Google\u2019). Google Analytics uses so-called \u2018cookies\u2019, text files that are\nstored on your computer and enable the analysis of your use of the website. The\ninformation generated by the cookie about your use of this website is usually\ntransferred to a Google server in the US and stored there. In the case of the\nactivation of IP anonymisation on this website, your IP address is shortened\nbeforehand by Google within the member states of the European Union or other\nparties to the Agreement on the European Economic Area. Only in exceptional\ncases will the full IP address be transferred to a Google server in the USA and\nshortened there. Google will use this information on behalf of the operator of\nthis website to evaluate your use of the website, to compile reports on website\nactivity and to continue providing other services related to the website and\ninternet use for the website operator.<\/p>\n\n\n\n<p>(2) Your IP address transmitted by your browser within Google Analytics\nwill not be merged with other data from Google.<\/p>\n\n\n\n<p>(3) You may refuse the saving of cookies via a setting in your browser\nsoftware. We would point out, however, that you may not be able to use all\nfeatures of this website in this case. You can also prevent the recording of\ndata generated by the cookie about your use of the website (including your IP\naddress) by Google as well as the processing of this data by Google, by\ndownloading and installing the browser plug-in available under the following\nlink:&nbsp;<a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\">http:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>.<\/p>\n\n\n\n<p>(4) This website uses Google Analytics with the extension \u2018_anonymizeIp\n()\u2019. Through this, IP addresses are further processed in shortened form. A\npersonal reference can be excluded. Insofar as the data collected about you is\nassigned a personal reference, it will be immediately excluded and the personal\ndata will be deleted immediately.<\/p>\n\n\n\n<p>(5) We use Google Analytics to analyse and regularly improve the use of our\nwebsite. With these statistics we can improve our offer and make it more\ninteresting for you as a user. For the exceptional cases in which personal data\nis transferred to the US, Google is subject to the EU-US Privacy Shield:&nbsp;<a href=\"https:\/\/www.privacyshield.gov\/EU-US-Framework\">https:\/\/www.privacyshield.gov\/EU-US-Framework<\/a>. The legal basis for\nthe use of Google Analytics is Art. 6 (1), sentence 1, lit. f GDPR.<\/p>\n\n\n\n<p>(6) Third-party service provider information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. <br>User conditions:\u00a0<br><a href=\"http:\/\/www.google.com\/analytics\/terms\/de.html\">http:\/\/www.google.com\/analytics\/terms\/de.html<\/a>, <br>data protection overview:\u00a0<br><a href=\"http:\/\/www.google.com\/intl\/de\/analytics\/learn\/privacy.html\">http:\/\/www.google.com\/intl\/de\/analytics\/learn\/privacy.html<\/a>, <br>and the data protection statement:\u00a0<br><a href=\"http:\/\/www.google.de\/intl\/de\/policies\/privacy\">http:\/\/www.google.de\/intl\/de\/policies\/privacy<\/a>.<\/p>\n\n\n\n<p>[(7) This website also uses Google Analytics for a\ncross-device analysis of visitor flows conducted using a user ID. You can\ndisable the cross-device analysis of your use in your customer account under\n\u2018My Data\u2019, \u2018Personal Data\u2019.]<\/p>\n\n\n\n<p><strong>Sec.10\n\u2013 Inclusion of Google Maps<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) On this website we use the offerings of Google Maps. This allows us to\nshow you interactive maps directly on the website and allow you to conveniently\nuse the map feature.<\/p>\n\n\n\n<p>(2) By visiting the website, Google receives the information that you have\naccessed the corresponding subpage of our website. In addition, the data\nmentioned under Sec. 3 of this Statement will be transmitted. This happens\nregardless of whether Google provides a user account that you are logged in to,\nor if there is no user account. When you are logged in to Google, your data\nwill be assigned directly to your account. If you do not wish to associate with\nyour profile on Google, you must log out before activating the button. Google\nstores your data as usage profiles and uses them for purposes of advertising, market\nresearch and\/or needs-based design of its website. Such an analysis is carried\nout in particular (even for non-logged-in users) for the provision of\nneeds-based advertising and to inform other users of the social network about\nyour activities on our website. You have a right to object to the creation of\nthese user profiles. To exercise such right, you must contact Google.<\/p>\n\n\n\n<p>(3) For more information on the purpose and scope of the data collection\nand its processing by the plug-in provider, please refer to the data protection\nstatements of these providers. There you will also find further information\nabout your relevant rights and settings options for the protection of your\nprivacy:&nbsp;<a href=\"https:\/\/www.google.de\/intl\/de\/policies\/privacy\">https:\/\/www.google.de\/intl\/de\/policies\/privacy<\/a>. Google also\nprocesses your personal data in the USA and is subject to the EU-US Privacy\nShield,&nbsp;<a href=\"https:\/\/www.privacyshield.gov\/EU-US-Framework\">https:\/\/www.privacyshield.gov\/EU-US-Framework<\/a>.<\/p>\n\n\n\n<p><strong>Sec.11\n\u2013 Inclusion of YouTube videos<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) We have included YouTube videos in our online offerings, which are\nstored on&nbsp;<a href=\"http:\/\/www.youtube.com\/\">http:\/\/www.YouTube.com<\/a>&nbsp;and are directly\nplayable from our website. [These are all included in the \u2018extended data\nprotection mode\u2019, i.e. you do not transfer data about yourself as a user to\nYouTube if you do not play the videos. The data mentioned in paragraph 2 is\nonly transmitted when you play the videos. We have no influence on this data\ntransfer.]<\/p>\n\n\n\n<p>(2) By visiting the website, YouTube receives the information that you have\naccessed the corresponding subpage of our website. In addition, the data\nmentioned under Sec. 3 of this Statement will be transmitted. This happens\nregardless of whether YouTube provides a user account that you are logged in\nto, or if there is no user account. When you are logged in to Google, your data\nwill be assigned directly to your account. If you do not wish to associate with\nyour profile on YouTube, you must log out before activating the button. YouTube\nstores your data as usage profiles and uses them for purposes of advertising,\nmarket research and\/or needs-based design of its website. Such an analysis is\ncarried out in particular (even for non-logged-in users) for the provision of needs-based\nadvertising and to inform other users of the social network about your\nactivities on our website. You have a right to object to the creation of these\nuser profiles. To exercise this right, you must contact YouTube.<\/p>\n\n\n\n<p>(3) Further information on the purpose and extent of the data collection\nand its processing by YouTube can be found in the Data Protection Statement.\nThere you will also find further information about your rights and settings\noptions for the protection of your privacy:&nbsp;<a href=\"https:\/\/www.google.de\/intl\/de\/policies\/privacy\">https:\/\/www.google.de\/intl\/de\/policies\/privacy<\/a>. Google also\nprocesses your personal data in the USA and is subject to the EU-US Privacy\nShield,&nbsp;<a href=\"https:\/\/www.privacyshield.gov\/EU-US-Framework\">https:\/\/www.privacyshield.gov\/EU-US-Framework<\/a>.<\/p>\n\n\n\n<p><strong>Sec. 12\n\u2013 Use of social media plug-ins<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) For privacy reasons, we do not use direct plug-ins from social networks\non our websites. Instead, we use the so-called \u201cShariff\u201d solution. With the\nhelp of Shariff you can decide for yourself if and when data is transmitted to\nthe operators of the respective social networks. As a rule, when you visit our\nwebsites, no data will be transmitted automatically to social networks. Only\nwhen you actively click on the respective button does your internet browser\nconnect to the servers of the respective social network, ie by clicking on the\nrespective button (eg \u201cTell a friend\u201d, \u201cShare\u201d or \u201cShare with friends\u201d) , you\nagree that your Internet browser connects to the servers of the respective\nsocial network and transmits usage data to the respective operator of the\nsocial network.<\/p>\n\n\n\n<p>(2) The plug-in provider stores the data collected about you as a usage\nprofile and uses it for purposes of advertising, market research and\/or\nneeds-based website design. Such an analysis is carried out in particular (also\nfor non-logged-in users) for the presentation of needs-based advertising and to\ninform other users of the social network about your activities on our website.\nYou have the right to object to the formation of these user profiles, whereby\nyou must contact the respective plug-in provider to exercise it. Through the\nplug-ins, we enable you to interact with the social networks and other users,\nso that we can improve our offerings and make them more interesting for you as\na user. The legal basis for the use of the plug-ins is Art. 6 (1), sentence 1,\nlit. f GDPR.<\/p>\n\n\n\n<p>(3) The data transfer takes place regardless of whether you have an account\nwith the plug-in provider and are logged in there. If you are logged in to the\nplug-in provider, your data collected from us will be assigned directly to your\nexisting account with the plug-in provider. If you press the activated button\nand, for example, link the page, the plug-in provider also stores this\ninformation in your user account and shares it publicly with your contacts. We\nrecommend logging out regularly after using a social network, but especially\nbefore activating the button, as this will prevent you from being assigned to\nyour profile with the plug-in provider.<\/p>\n\n\n\n<p><strong>Sec. 13\n\u2013 Google Adwords Conversion<\/strong><strong><\/strong><\/p>\n\n\n\n<p>In addition to AdWords conversion, we use the Google remarketing app. A\nprocess is used here, which we would like to clarify to you again. This\napplication allows you to see our ads after visiting our website as you\ncontinue to use the Internet. This is done by means of cookies stored in your\nbrowser, through which your usage behaviour when visiting various websites is\nrecorded and evaluated by Google. This is how Google determines your previous\nvisit to our website. A merger of the data collected during the remarketing\nwith your personal data, which is possibly stored by Google, does not occur\naccording to Google. In particular, according to Google, pseudonymisation is\nused in remarketing.<\/p>\n\n\n\n<p><strong>Sec. 14\n\u2013 Google Remarketing<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) We use the offer of Google AdWords to draw attention to our attractive\nofferings with the help of advertising materials (so-called Google AdWords) on\nexternal websites. We can determine how successful the individual advertising\nmeasures are by assessing the data of the advertising campaigns. We do this in\npursuit of our interest in showing you advertisements that may be of interest\nto you, to make our website more interesting, and to achieve a fair calculation\nof advertising costs.<\/p>\n\n\n\n<p>(2) These advertising materials are supplied by Google via so-called \u2018ad\nservers\u2019. To do this, we use ad server cookies, which measure certain\nperformance metrics such as the display of ads or user clicks. If you access\nour website through a Google ad, Google AdWords will store a cookie on your PC.\nThese cookies usually lose their validity after 30 days and are not intended to\nidentify you personally. This cookie will typically store the unique cookie ID,\nnumber of ad impressions per placement (frequency), last impression (relevant\nfor post-view conversions), and opt-out information (indicator that the user\ndoes not want to be addressed anymore) as analysis values.<\/p>\n\n\n\n<p>(3) These cookies allow Google to recognise your Internet browser. If a\nuser visits certain pages of an AdWords customer\u2019s website and the cookie\nstored on their computer has not expired, Google and the customer will be able\nto detect that the user clicked on the ad and was redirected to that page. Each\nAdWords customer is assigned a different cookie. Cookies cannot be tracked here\nvia the websites of AdWords customers. We ourselves do not collect and process\nany personal data in the aforementioned advertising measures. We only receive\nstatistical evaluations from Google. On the basis of these evaluations, we can\nidentify which of the advertising measures used are particularly effective. We\ndo not receive any further data on the use of the advertising material, and in\nparticular we cannot identify the users on the basis of this information.<\/p>\n\n\n\n<p>(4) Due to the marketing tools used, your browser automatically establishes\na direct connection to the Google server. We have no control over the extent\nand the further use of the data, which is collected through the use of this\ntool by Google, and inform you therefore according to our knowledge level: By\nincorporating AdWords conversion, Google receives the information that you have\naccessed the corresponding part of our website or have clicked on one of our\nads. If you are registered with a service provided by Google, Google may\nassociate the visit with your account. Even if you are not registered with\nGoogle or are not logged in, there is a chance that the provider will find and\nstore your IP address.<\/p>\n\n\n\n<p>(5) You can prevent the participation in this tracking process in various\nways: a) by setting your browser software accordingly, in particular, the\nsuppression of third-party cookies will prevent you from receiving any third\nparty advertisements; b) by deactivating cookies for conversion tracking by\nsetting your browser so that cookies from the domain \u2018www.googleadservices.com\u2019\nare blocked,&nbsp;<a href=\"https:\/\/www.google.de\/settings\/ads\">https:\/\/www.google.de\/settings\/ads<\/a>, whereby this setting\nwill be deleted if you delete your cookies; c) by deactivating the\ninterest-based advertisements of the providers that are part of the \u2018About Ads\u2019\nself-regulation campaign via the link&nbsp;<a href=\"http:\/\/www.aboutads.info\/choices\">http:\/\/www.aboutads.info\/choices<\/a>, whereby this setting\nwill be deleted when you delete your cookies; d) by permanently deactivating\nthem in the browsers Firefox, Internet Explorer or Google Chrome under the\nlink&nbsp;<a href=\"http:\/\/www.google.com\/settings\/ads\/plug-in\">http:\/\/www.google.com\/settings\/ads\/plug-in<\/a>. We point out that in\nthis case you may not be able to use all the features of these offerings in\nfull.<\/p>\n\n\n\n<p>(6) The legal basis for the processing of your data is Art. 6 (1), sentence 1, lit. f GDPR. For more information about data protection at Google, see\u00a0<a href=\"http:\/\/www.google.com\/intl\/de\/policies\/privacy\">http:\/\/www.google.com\/intl\/de\/policies\/privacy<\/a>\u00a0and\u00a0<br><a href=\"https:\/\/services.google.com\/sitestats\/de.html\">https:\/\/services.google.com\/sitestats\/de.html<\/a>. Alternatively, you can visit the Network Advertising Initiative (NAI) website at\u00a0<a href=\"http:\/\/www.networkadvertising.org\/\">http:\/\/www.networkadvertising.org<\/a>. Google is subject to the EU-US Privacy Shield,\u00a0<a href=\"https:\/\/www.privacyshield.gov\/EU-US-Framework\">https:\/\/www.privacyshield.gov\/EU-US-Framework<\/a>.<\/p>\n\n\n\n<p><strong>Sec. 15\n\u2013 DoubleClick by Google<\/strong><strong><\/strong><\/p>\n\n\n\n<p>(1) This website also uses the online marketing tool DoubleClick by Google.\nDoubleClick uses cookies to activate ads that are relevant to users, to improve\ncampaign performance reports, or to prevent a user from seeing the same ads\nmultiple times. Google uses a cookie ID to determine which ads are running in\nwhich browser and can therefore prevent them from being displayed multiple\ntimes. In addition, DoubleClick uses cookie IDs to record conversions related\nto ad requests. This is the case, for example, if a user sees a DoubleClick ad\nand later goes to the advertiser\u2019s website using the same browser and buys\nsomething there. According to Google, DoubleClick cookies do not contain\npersonally identifiable information.<\/p>\n\n\n\n<p>(2) Due to the marketing tools used, your browser automatically establishes\na direct connection to the Google server. We have no control over the extent\nand the further use of the data, which is collected through the use of this\ntool by Google, and inform you therefore according to our knowledge level: By\nincorporating DoubleClick, Google receives the information that you have\naccessed the corresponding part of our website or have clicked on one of our\nads. If you are registered with a service provided by Google, Google may\nassociate the visit with your account. Even if you are not registered with\nGoogle or are not logged in, there is a chance that the provider will find and\nstore your IP address.<\/p>\n\n\n\n<p>(3) You can prevent the participation in this tracking process in various\nways: a) by setting your browser software accordingly, in particular, the\nsuppression of third-party cookies will prevent you from receiving any third\nparty advertisements; b) by deactivating cookies for conversion tracking by\nsetting your browser so that cookies from the domain \u2018www.googleadservices.com\u2019\nare blocked,&nbsp;<a href=\"https:\/\/www.google.de\/settings\/ads\">https:\/\/www.google.de\/settings\/ads<\/a>, whereby this setting\nwill be deleted if you delete your cookies; c) by deactivating the\ninterest-based advertisements of the providers that are part of the \u2018About Ads\u2019\nself-regulation campaign via the link&nbsp;<a href=\"http:\/\/www.aboutads.info\/choices\">http:\/\/www.aboutads.info\/choices<\/a>, whereby this setting\nwill be deleted when you delete your cookies; d) by permanently deactivating them\nin the browsers Firefox, Internet Explorer or Google Chrome under the\nlink&nbsp;<a href=\"http:\/\/www.google.com\/settings\/ads\/plug-in\">http:\/\/www.google.com\/settings\/ads\/plug-in<\/a>. We point out that in\nthis case you may not be able to use all the features of these offerings in\nfull.<\/p>\n\n\n\n<p>(4) The legal basis for the processing of your data is Art. 6 (1), sentence 1, lit. f GDPR. For more information about DoubleClick by Google, see\u00a0<a href=\"https:\/\/www.google.de\/doubleclick\">https:\/\/www.google.de\/doubleclick<\/a>\u00a0and\u00a0<br><a href=\"http:\/\/support.google.com\/adsense\/answer\/2839090\">http:\/\/support.google.com\/adsense\/answer\/2839090<\/a>, as well as about general data protection at Google:\u00a0<a href=\"https:\/\/www.google.\/\">https:\/\/www.google.<br>de\/intl\/de\/policies\/privacy<\/a>. Alternatively, you can visit the Network Advertising Initiative (NAI) website at\u00a0<a href=\"http:\/\/www.networkadvertising.org\/\">www.networkadvertising.org<\/a>. Google is subject to the EU-US Privacy Shield,\u00a0<a href=\"https:\/\/www.privacyshield.gov\/EU-US-Framework\">https:\/\/www.privacyshield.gov\/EU-US-Framework<\/a>.<\/p>\n\n\n\n<p><strong>Facebook\nCustom Audiences<\/strong><\/p>\n\n\n\n<p>(1) The website also uses the remarketing feature \u2018Custom Audiences\u2019 of\nFacebook Inc. (\u2018Facebook\u2019). This allows users of the website to be shown interest-based\nadvertisements (\u2018Facebook Ads\u2019) during their visit to the social network\nFacebook or other websites that also use the process. We do this in pursuit of\nour interest in showing you advertisements that are of interest to you in order\nto make our website more interesting.<\/p>\n\n\n\n<p>(2) Due to the marketing tools used, your browser automatically establishes\na direct connection to the Facebook server. We have no control over the extent\nand the further use of the data, which is collected through the use of this\ntool by Facebook, and inform you therefore according to our knowledge level: By\nincorporating Facebook Custom Audiences, Facebook receives the information that\nyou have accessed the corresponding page of our website or have clicked on one\nof our ads. If you are registered with a service of Facebook, Facebook can\nassign the visit to your account. Even if you are not registered with Facebook\nor are not logged in, there is a chance that the provider will find and store\nyour IP address and further identification characteristics.<\/p>\n\n\n\n<p>(3) Disabling the \u2018Facebook Custom Audiences\u2019 feature is possible for\nlogged-in users at&nbsp;<a href=\"https:\/\/www.facebook.com\/settings\/?tab=ads\">https:\/\/www.facebook.com\/settings\/?tab=ads#<\/a>, or here:<\/p>\n\n\n\n<p>The tracking pixel is currently:<br>\nactive.&nbsp;Deactivate tracking\n\n(4) The legal basis for the\nprocessing of your data is Art. 6 (1), sentence 1, lit. f GDPR. For more\ninformation about data processing by Facebook, please visit&nbsp;<a href=\"https:\/\/www.facebook.com\/about\/privacy\">https:\/\/www.facebook.com\/about\/privacy<\/a>.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy &#8211; Data Protection Sec. 1 \u2013 Information on the collection of personal data (1) In the following, we inform you about the collection of personal data when using our website. 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